Artificial Grass: Past, Present, and Future

The synthetic grass industry began as a solution to help improve inner city youth’s physical fitness during the 1950’s.

Strong proponents of artificial grass were The Ford Foundation’s Education Facilities Laboratory in conjunction with Monsanto Industries and Chemstrand. From 1962 through 1966, Chemstrand’s research organization, The Creative Group, tested synthetic turf carpet surfaces for flammability, water drainage and resistance as well as durability levels that included foot traffic.

In 1965, Houston’s Astrodome was in desperate need of a dependable playing field since weather conditions did not allow for natural turf. Astrodome developer Judge Hofheinz consulted Monsanto about installing artificial turf.

The Houston Astros began their baseball season in 1966 using the newly installed “Chemgrass”, later renamed “Astroturf”, invented by James M. Faria and Robert T. Wright of the Chemstrand Company. Astroturf’s first generation synthetic grass showcased tightly curled nylon fibers woven into a foam backing.

Artificial grass was growing popularity that continued through the 1970s with sports arenas throughout the United States and Canada. During this time, the artificial turf industry followed the shag carpet trend and introduced “shag turf”. The longer yarns were composed of a softer polypropylene material that was a huge step up from the first generation of artificial turf.

Once the mid 1990’s came around, the third generation of artificial turf featured an even softer polyethylene blade fiber. The evolution has continued this day, with multi colored and multi length fibers incorporated into a stronger backing, creating unprecedented realism. The synthetic grass you have on your lawn today is a part of the third generation artificial turf that performs better than a natural lawn without sacrificing realism. We’ve come a long way!

El Niño Falls Short

Many Southern California residents have been wondering what all the fuss is with El Nino forecasts. While El Nino has helped with our drought, it’s clear that we still fell far short of the predictions that it would be a “monster”. We are in fact still in a drought.

According to the LA Times, Southern California’s current rainfall status is still “well below average rainfall”. With an unexpected El Niño outcome and historical drought under our belts, ongoing conservation efforts are important in helping California get back on its feet. Here’s how synthetic grass can help:


The Drought Continues

Freeways are surrounded by “Serious Drought Help Save Water” billboards that aid in reminding us that we are in need of drastic water conservation efforts. However, these efforts are not always enough to impact the dire effects this drought has already brought us.

According to Mercury News, California has just entered its “fifth year of the worst drought in the state’s history”. It is clear that consideration water conservation efforts are the most important approaches in drastically altering this crisis. Paul Rogers from San Jose Mercury News states, “Since the drought began in 2011, most major cities in California are missing at least a year of supply”.

It is vital to come together and help improve the harsh realities of this record breaking drought. Synthetic Grass Warehouse is aware of the impact the drought has had for thousands of households. It is important for us to stay on top of the drought and spread awareness of changes that homeowners, businesses or schools can make in order to take a step in the right direction toward water conservation. According to the United States Environmental Protection Agency, fifty percent of all outdoor water usage is wasted due to inefficient methods and systems of watering.

Synthetic Grass Warehouse cares about our environment, and we are proud to have helped conserve over 50 billion gallons of water since 2008. Become a part of this important effort, and let’s work together to conserve our precious water.

Synthetic Grass Warehouse Receives Congressional Recognition


Congresswoman Loretta Sanchez toured the Synthetic Grass Warehouse headquarters in Anaheim, Calif. September 22nd, 2015. She met with SGW staff to discuss water conservation as well as present SGW Co-owners Victor Lanfranco and Joe Ayoub with the Congressional recognition.

“Congresswoman Sanchez is a great supporter of  the artificial grass industry,” said Lanfranco. “She believes it is the smartest and safest way to conserve water.”

Rep. Sanchez supports the improvement of California’s water system as well as increase the deliverable water supply in Orange County, which was included in her 2009 bill that help fund the Orange County Groundwater Replenishment System.

“Any efforts to combat California’s historic drought while also boosting our economy are commendable,” said Rep. Sanchez. “I’m proud to see a local Orange County business spearheading these efforts.”


On September 3rd, 2015, Synthetic Grass Warehouse was recognized by Rep. Sanchez for their dedication to water conservation through inventive synthetic grass  development and design as well as public education at a recent Water Drought Briefing and Recognition event in the city of Santa Ana, California.


“As we enter the fourth consecutive year of drought in California, it is important to keep a pulse on the current water supplies and how we can further conserve water,” said Rep. Sanchez. “In Washington, I recently co-sponsored H.R. 2983, the Drought Recovery and Resilience Act of 2015 which would address innovative water financing, improving infrastructure and water management, planning for future droughts and other important factors.


This event was open to the public where information about the current drought status was presented by a panel of water resource experts. In addition to SGW, Rep. Sanchez also acknowledged several homeowners and businesses who also took a lead in revamping their properties into drought-friendly landscapes.

“We are truly grateful to receive this recognition,” said SGW Co-owner Victor Lanfranco. “One of our main goals is to conserve water by investing in synthetic grass technology and innovations. Our products don’t just look natural, they save each household thousands of gallons of water every year!”

About one third of water used in a typical home is dedicated to outdoor irrigation, according to the Environmental Protection Agency, which equates to 9 billion gallons of water used on a daily basis. An artificial grass lawn can save residents approximately 55 gallons of water per square foot every year. With an average American lawn measuring at 14,520 square feet, synthetic turf can possibly save over 78 trillion gallons of water every year.

Help your community save thousands of gallons of water by switching your natural grass lawn to a drought friendly landscape with SGW products! We provide free estimates for the industry’s most technologically advanced synthetic turf. Water is a precious resource and by implementing a proactive water conservation plan for yours or your client’s landscape, your community will only conserve more each day!

California Drought Facts


SGW Celebrates Their 10 Year Anniversary!

Today, on what marks Synthetic Grass Warehouse’s tenth anniversary, we would like to renew and reinforce our commitment to our clients, the industry, and its prospective future. When we began SGW, we recognized that the synthetic grass industry pertaining to the residential and commercial marketplace was virtually non-existent.  Naturally we realized the immense opportunity for distributors and installers alike, however, we faced the reality that like in any new industry targeting a new demographic, trusted sources were scarce and therefore the market was potentially left vulnerable. As the industry pioneer, we have held ourselves as its gatekeepers and therefore have grown fiercely protective of it. 10 years and 100 million square feet later, we are proud to have set the standard for practicing honest and fair treatment among distributors, installers, and the end recipient—the client. When we see a wrong, we correct it. Period.

In February, we came across a story regarding an Arizona woman who had been clearly wronged by both a synthetic manufacturing and installation company, both unrelated to SGW. She had invested well over 28 thousand dollars in her entire backyard with the intention of training her dogs. Although she had an eight year warranty, they refused to replace the now disintegrated flaky surface that had lasted for only two years. Upon coming across this, the SGW team partnered with Arizona Luxury Lawns, an installation company, to restore her confidence in the synthetic grass industry.

Now, although we hope that by upholding our standards and correcting others mistakes will ultimately encourage competitors to follow suit, we will continue to not allow unaccountable companies to create any blemishes on the credibility of manufacturers, distributors, products and installers that make up the great synthetic grass industry.

For the past 10 years, we have taken it as our personal responsibility to help regulate the market as it is crucial to remove any negative connotations attached from the public, as it will unjustly punish our installers by directly hurting their business thus livelihood.

Upon forming what is now considered the largest national distributor, we were united in our mission, to set and continuously hold ourselves to a premium industry standard by carrying only the finest synthetic grass products matched by our superior customer service. Throughout our 10 years, these two principals have and will continue to be the core pillars that set the foundation we will endlessly build on.

As the industry continues to flourish, we are growing closer to becoming a more saturated market, thus competition among installers will only grow fiercer, which is why at SGW we have focused so heavily on providing our SGW installers with the tools and guidance that are necessary for succeeding in this fast paced growing market. We are committed to continuously mentoring our installers by providing them with not only consistent leads, strong industry insight, relevant product information, but also with marketing materials that will help differentiate them among competitors and ultimately dominate their intended region.

Our pledge is to continue working tirelessly to bring our installers, their clients, and the industry, only the finest in products and customer service. As Synthetic Grass Warehouse only continues to expand, we hope you too will follow us for the constantly evolving and fast paced ride that is our industry. On behalf of all of us at Synthetic Grass Warehouse, we thank you, our loyal clients for your commitment and perseverance, to another AMAZING 10 years!

Zeolite Max, the Latest and Greatest Infill at SGW

At Synthetic Grass Warehouse, we feature only the best products paired with our top notch synthetic turf! Our latest product, Zeolite Max, is exclusively distributed through SGW and is the purest zeolite material available in the synthetic grass market.

Zeolite Max under goes several tests including x-ray diffraction (XDR), where the material’s atomic and molecular structure are determined. It’s in this process where the electron density, or the material’s “charge,” is configured. As a result, our material features a negative charge that helps aid in neutralizing unwanted pet odors!

Along with the XRD data, we also analyze our product’s mineral composition through X-ray Fluorescence analysis (XRF). These tests show Zeolite Max contains no quartz materials or smecitite clay, which are materials that can dilute zeolite’s beneficial effects for your turf.

Pair Zeolite Max with one of our premier Cool Yarn synthetic grass lines and your landscape can stay between 10 and 15 degrees cooler while keeping those pesky odors away!

If you want the purest zeolite material in the synthetic grass industry, choose Zeolite Max! Our product guarantees an odor and worry-free synthetic grass landscape for your home!

Welcome, Zeolite Max!


For more info about Zeolite Max, visit the site or give us a call!

The nation’s largest distributor of synthetic grass is now stocking the best infill in the synthetic turf business! Zeolite Max is the purest zeolite material that is specifically designed for synthetic grass installations. This material has a microporous structure that is naturally negatively charged and will neutralize odorous smells from pets and their “business.” Your synthetic grass will smell fresh and clean all day, every day!

Zeolite materials have been known to be present in a number of items, from your typical household cat litter to agricultural livestock feed. Zeolite materials also aid in water purification and can even remove nuclear waste and radioactive materials because of its absorbent nature and catalyst reactions.

At SGW we only supply Zeolite Max, which is the highest quality for your synthetic grass landscapes! Our product is safe and non-toxic and works well with any landscape application where animals and children are present.

How to Get Synthetic Grass Rebates

Natural grass is your landscapes most water-intensive plants and can take up 50 to 75 percent of your water bill, said the Environmental Protection Agency. Over the years, certain cities have taken a ‘shine’ to synthetic grass and the amount of water one can save, especially during inevitable water shortages that many states face. Sometimes unbeknownst to the homeowner or commercial property owner, synthetic grass rebates are available and will often help in the cost of a synthetic grass installation. Do not hesitate to check with your local water department and homeowner’s association to find out if you qualify for rebates that can save you hundreds or thousands of dollars on your project.

Here is a step-by-step way to collect a rebate:

  1. Contact your city planning department or Home Owner’s Association and confirm synthetic grass is permitted.*Cities across the nation have also issued “Turf Removal” rebates, so at the very least, they will offer you a rebate to take out natural grass.
  2. Understand the rules and steps required to obtain your rebate.Consider these items:-How much funding is available-A list of approved products

    -A copy of your most recent water bill

    -The original sales receipt for your synthetic grass purchase

    -The minimum/maximum rebate amount (i.e. square footage)

  3. Contact Synthetic Grass Warehouse for a free quote!

It’s also a good idea to stay informed about drought conditions in your area. Rebates can vary for each region depending on the local water issue such as the local quality or quantity. Give it a shot!

Check out states with water rebates:

A Few Highlighted Regions:






Top Three Environmental Reasons to Install Synthetic Grass

Some people may ask ‘why install synthetic grass when I have a beautiful yard already?’ There are many factors that are involved with maintaining a natural grass lawn: water, pests and maintenance. When you fire up that lawn mower or spend an extra 30 minutes watering the lawn or are fighting off garden pests, take a moment to consider synthetic grass. These problems not only affect you, but also the environment around you and your local community. Here are a couple of reasons how installing SGW synthetic grass can help the environment:

1.)    Water:

In the coming years, water conservation will become more crucial as resources continue to become more valuable. Consider this: if installing synthetic grass can save you 55 gallons of water per square foot in one year, imagine the total amount of savings you have not only in your wallet, but also for the local ground water supply! According to the U.S. Geological Survey, droughts continue to plague water supplies across the nation, including the rapid decrease of local water supply levels. According to the Environmental Protection Agency, a household’s irrigation water use can be as high as 60 percent. Landscape irrigation is estimated to account for one-third of all residential water use, accumulating to almost 9 billion gallons per day. When you install synthetic grass in your lawn, not only can you still keep the natural aesthetic, you can also save you and your community a ton (literally) of water!

2.)    Pesticides

Pesticides and herbicides come in all forms and have a varying degree of unhealthy affects you can experience. When you apply pesticides to your application, the chemicals are absorbed into the water table through runoff. Help alleviate harmful pesticides and other chemicals from entering our water supply! When you install synthetic grass, all of our products are safe and non-toxic for children, pets and the environment.

3.)    Noxious Emissions:

Tired of waking up to the sound of lawn mowers at 7 a.m.? Not only is this annoying, but more importantly, the carbon monoxide emitted from these gas-powered machines as well as other gardening equipment causes harmful affects to the ozone layer. According to the EPA, a push lawnmower emits as much pollution in one hour as 11 cars traveling on the road. This represents five percent of our U.S. air pollution and plays a part in smog production! Help reduce carbon emissions and sleep in for a change! When you install SGW synthetic turf, you will help improve air quality. Every little bit counts!