I witness turf installers showing off images, feeling proud without looking at the installation defects in their photos. Depressions in the subbase, visible wrinkles, uneven edges, visible seams, and poorly placed shock pads will call you out after the picture is taken. Poor workmanship not only can destroy your installation but can also destroy your portfolio and make your company look bad. Be aware before and after you take the photo to ensure you are not setting yourself up for failure due to a photo of the poor workmanship that is present.
If you personally want to take photos of your work and not hire an experienced photographer, then I recommend understanding camera angles. Camera angles are important in assisting the viewer in feeling that they are part of the photo. I am not asking you to go out and get photography lessons, but you may need to learn how to take better shots if you want to stay ahead of the social media game.
There are six common types of camera angles that are known in the photography industry. It would be advantageous if you researched and learned how to utilize them in your photoshoot. Even though you may not use all these angles, they may help you create beautiful photos:
- Close up
- Extreme close up
- Wide angle shot
- Medium shot
- Point of view shot
Just know that your photo is telling the story of your installation.